If you're a wedding cake supplier in the UK, you know that creating delicious masterpieces is just one part of being a successful business. Getting your cake designs in front of soon-to-be-wed couples is equally crucial.
I spent 6 years building my wedding cake business from a blog to owning a bakery and I credit a large portion of my success to three strategies. In this blog, we explore these three savvy strategies that could help elevate your wedding cake business and increase wedding cake sales for you. Let's dive in!
Become a Recommended Supplier for Wedding Venues
Getting your foot in the door at popular wedding venues is like having your cake and eating it too! Establishing partnerships with these wedding venues can be a game-changer for your business. Couples often rely on venue recommendations for various wedding services, and being a recommended wedding cake supplier puts you at the forefront of their choices.
Start by reaching out to local wedding venues and offering to showcase your cake creations at their events. Many wedding venues will host wedding fairs or open days for prospective wedding clients to find suppliers and plan their big day. These can be a great opportunity to become a recommended wedding cake supplier for the venue. You could also provide them with a sample of your cakes, a portfolio of your work, and any relevant certifications.
If you've already supplied your wedding cakes to local venues it's worth getting in touch with them to ask if they have a recommended supplier list, many venues will only recommend suppliers they have previously worked with. By becoming a trusted name among wedding venues, you'll not only increase your visibility but also gain the endorsement of reputable establishments.
How I became A Recommended Wedding Cake Supplier
My wedding cake business benefitted exponentially from becoming a recommended wedding cake vendor. I had a local high-end wedding venue 10 minutes away from my bakery add me to their online supplier list after making 2 or 3 wedding cakes for their venue. Fast forward to a year later, over 50% of my wedding cake orders came through their website recommendation!
Becoming a recommended supplier for a reputable local venue meant I received orders for large, high budget wedding cakes, I didn't have to travel far to the venue and I built a fantastic rapport with the staff who worked there. I could offer my suggestions to wedding cake clients about where to display their cake and what colour schemes and styles would match the venue best.
Be aware, some venues will try to charge you for being added to their supplier list. I would only recommend this if you would love to work with the venue and they have your ideal client base and location.
Attend Styled Shoots with Other Wedding Suppliers
Picture this: your exquisite wedding cakes featured in a dreamy photoshoot, surrounded by stunning floral arrangements, elegant dresses, and all the wedding bells and whistles.
Styled shoots offer a fantastic opportunity to collaborate with other wedding suppliers and showcase your cakes in a visually appealing way.
Connect with local photographers, florists, and bridal boutiques to participate in styled shoots. These collaborations not only provide captivating content for your portfolio but also open doors to cross-promotion among fellow wedding vendors. The more your cakes are featured in styled shoots, the more exposure and inquiries you'll receive from couples looking to add your sweet touch to their special day.
The best part about styled shoots is often they are completely free! Suppliers band together in order to create content for their websites and social media, so everyone who attends is benefitting.
Use Social Media to Get in Front of Potential Customers
In today's digital age, social media is a powerful tool for connecting with your target audience. Create a TikTok, Instagram and Facebook presence that not only showcases your delectable creations but also tells the story behind each cake. Use engaging visuals, customer testimonials, and behind-the-scenes content to humanise your brand.
Leverage popular wedding-related hashtags to reach a broader audience, and consider running targeted ads on social media platforms. Engage with your followers by responding to comments and direct messages promptly. Building a strong social media presence not only boosts brand awareness but also encourages word-of-mouth referrals and repeat business. Social Media is a great tool for cake businesses around the world to help people see your cakes.
Don't just post pictures – tell stories! Share the joy of a couple's cake tasting, the meticulous detailing of sugar flowers, the behind-the-scenes magic of your kitchen. Use relevant hashtags, engage with potential clients, and run contests. Remember, it's not just about selling cakes; it's about connecting with those seeking their happily ever after, bite by blissful bite.
How to increase Wedding Cake Sales As A Supplier
Increasing sales for your wedding cake business in the UK is a piece of cake when you blend traditional networking with modern digital strategies. Become a go-to supplier for wedding venues, join forces with other wedding vendors through styled shoots, and let social media be your virtual storefront.
By incorporating these three approaches, you'll not only sweeten your sales but also make your wedding cake business the icing on the cake for couples tying the knot. Happy baking!