top of page

Why Small Wedding Cakes are Stealing the Spotlight in 2024

Updated: Jan 31

It's 2024, and there's a buzz in the wedding cake scene – small cakes are having a moment. Forget towering tiers and extravagant fondant sculptures – it's all about keeping it small and sweet!

If you're in the business of turning sugar and flour into edible works of art, this one's for you. We're diving into why small wedding cakes are gaining traction and what this trend means for wedding cake makers.

Small Wedding Cakes

Why Small Wedding Cakes Are the Next Big Thing

In the world of weddings, where bigger often seems to be better, a delicious rebellion is brewing. Small wedding cake designs are taking centre stage, and for good reason! Here are the top reasons why small wedding cakes are trending this year.

Intimate Cake Masterpieces

Today, people are rediscovering the beauty of intimate gatherings, it's no surprise that wedding cakes are following suit. Small wedding cakes perfectly compliment the coziness of a close-knit celebration, offering a sweet finale that's as personal as the guest list. From two-tier wonders to single-layer delights, these cakes are all about celebrating love in its purest form.

Budget-Friendly Elegance

As wedding budgets become a significant consideration for many couples, small wedding cakes offer a sweet solution. The intricate details and personalised designs you can infuse into a smaller cake provide an affordable yet elegant option for couples who want a show-stopping centre-piece without breaking the bank.

Showcasing Creativity

Small doesn't mean sacrificing creativity; it means embracing it in a more concentrated form! Designing elaborate and Instagram-worthy cakes on a smaller scale challenges your skills and allows you to experiment with new techniques and styles. From colourful painted buttercream to handcrafted sugar flowers, small wedding cakes are a playground for your creativity.

Less Waste, More Taste

Gone are the days of excessive leftovers and the logistical nightmare of managing a colossal cake. Small wedding cakes not only cater to the guest count but also reduce wastage. It's a win-win – couples get a delicious cake without the hassle of dealing with surplus slices, and you, as a cake maker, contribute to a more sustainable approach.

Easy Peasy Serving

Practicality takes the cake (pun intended) when it comes to serving. Smaller cakes mean smoother logistics during the big day. No need for an intricate cake-cutting strategy or the worry of toppling tiers. It's a straightforward serving process that adds to the overall ease of the celebration.

Diverse Flavours

Smaller cakes and dessert tables mean you can play with a variety of flavours without the cost of a towering tiered cake. Couples can choose multiple flavours for smaller desserts or keep it simple with a two tiered cake. This not only caters to various preferences but also adds a flavourful twist to the overall wedding experience.

Small Wedding Cakes

Why The Small Wedding Cake Trend Is Great For Cake Businesses

The rise of small wedding cakes presents a sweet opportunity for budding cake baking businesses!

Lower Barrier to Entry

Smaller cakes require less time, ingredients, and equipment compared to traditional wedding cakes. This translates to lower overhead costs and a more manageable workload for new businesses. Additionally, it allows you to test out new flavours and designs on a smaller scale, perfecting your craft before tackling larger projects.

Unique Niche Differentiation

Standing out in the crowded wedding cake market can be tough. Specialising in small cakes creates a unique niche for your business, attracting couples seeking trendy and personalised options. This niche also avoids direct competition with established larger bakeries, giving you breathing room to build your brand and clientele.

Higher Profit Margins

While you might use less ingredients, you can still command premium prices for smaller cakes due to their intricate designs and specialised flavours. This can result in higher profit margins per cake, especially when catering to luxury or niche markets.

Word-of-Mouth Magic

Happy couples sing the praises of their cake! Smaller cakes are often shared among close friends and family, generating valuable word-of-mouth referrals and expanding your customer base organically.

Portfolio Power

Showcasing your creativity and skills with stunning small cakes is a great way to build a strong portfolio. These pictures and testimonials can attract larger wedding clients in the future, as you demonstrate your ability to handle intricate designs and diverse flavour profiles.


  • Offer a variety of options, from single-tier cakes to cupcake towers, catering to different budgets and preferences.

  • Highlight the benefits of small cakes, such as unique flavours, personalisation, and sustainability.

  • Use social media and your website to showcase your beautiful creations and positive customer reviews.

  • Partner with wedding planners and venues to increase exposure and reach potential clients.

By embracing the trend of small wedding cakes, budding cake baking businesses can carve out a unique space in the market, establish their brand, and ultimately, bake their way to success!

Small Wedding Cakes

Small Wedding Cakes Are Here To Stay

In 2024, the wedding cake scene is all about embracing the charm of small, sweet celebrations. From budget-friendly options to jaw-dropping designs, small wedding cakes are capturing the hearts (and taste buds) of couples around the globe.

It's not just a trend; it's a shift towards a more down-to-earth and delicious wedding experience. So embrace the intimate weddings and unleash your creativity, one small cake at a time!



bottom of page